We are living in a generation where fashion has become one of the top
industries. Old or young people around the world are turning to fashion and
following the currents in the industry.
Something that keeps evolving is fascinating which is why we are so
adapted of being in tune with all the styles that comes and goes. The fashion
industry is big and it is only growing because we get attracted to all that is
new. Every year, over the seasons we bear witness with changes in the way
people dress. Garment manufacturers always tend to foresee what the consumer
wants. However, the biggest role is played by marketing. Without it most of us
wouldn’t even be concerned of what is trendy and what is not.
The strategy with marketing is to create awareness about the latest and
attracting our senses.
Look up any print magazines or watch any of the fashion channels and you
will see that the biggest attraction is drawn by the model. Would you find a
gown more attractive in a dress form or on a beautiful girl, posing elegantly?
Our eyes and minds are deceptive and we tend to incline more toward life
than lifeless. This is the reason why fashion designers want their clothes to
be displayed by models.
Foreign models around the
world throng the fashion capitals of the world in search of better footing in
the industry that celebrates glamor. The fashion world is filled with stiff
competitions and the modeling industry is no further apart. Every model vies to
be on top. They all want to be on the cover of top fashion magazines and walk
the ramp for fashion moguls.
Not everyone makes to the top but whoever does reach the height in the
modeling world have much to celebrate. Getting acquainted with the right agency
may take time and schedule of a model’s life is unlike any.
‘One day you are shooting for a major brand in Milan the next day you
have to be in Tokyo for the launch of a show…’
Despite the schedule and living in a foreign country away from home, to
be a top model is to live the envious dream.
Without the faces that sell products, the top brands we see today would
not have been the same. Models are epitomized as the brand ambassadors of
perfection. They give the depth and meaning to an otherwise lifeless material.
